2010 RiverRun International Film Festival Expands to 11-day event
12th annual festival to be held April 15-25, 2010
WINSTON-SALEM, North Carolina – Due to the continued growth of the annual Winston-Salem based RiverRun International Film Festival, the Festival will expand to an eleven day event in 2010, straddling two weekends for the first time in the event’s history. The dates for the 12th annual RiverRun International Film Festival will be April 15-25, 2010.
“Over the past few years, we’ve been very fortunate to receive continued support from our audiences as we expanded the size and scope of the Festival,” said Andrew Rodgers, RiverRun’s Executive Director. “For the 2010 Festival, we are excited to grow RiverRun even further by adding a second weekend, which will allow us to offer more films and screening opportunities for our audiences.”
For most of RiverRun’s history, the Festival has been a three- or four-day event, starting in 1998 when it was founded in Brevard, NC. In 2007, four years after moving to Winston-Salem, and again in 2008, RiverRun was held over six days, and then in 2009 it expanded to an eight-day event. In addition to raising the Festival’s profile nationwide, this expansion also dramatically impacted the organization’s bottom line: From 2006 to 2009, RiverRun’s ticket sales more than doubled (from $42,146 in 2006 to $85,720 in 2009).
“Extending the run of the Festival to an eleven-day event is a big step for us. It’s something that we’ve talked about for a long time,” said Rodgers. “Based on the feedback we receive from our audiences and supporters each year, we like to make adjustments so that our Festival fits the needs and wishes of the community. With that in mind, this move to a longer festival – which should allow more people to attend our films and events – is an experiment that we hope will become permanent.”
The 2010 RiverRun International Film Festival will utilize many of the same Winston-Salem venues it has for the past few years, including the Stevens Center (405 W. Fourth St.), the Ace Cinematheque Complex on the campus of the University of North Carolina School of the Arts (1533 S. Main St.), the Reynolda House Museum of American Art (2250 Reynolda Rd.) and The Garage (110 W. 7th St.). Additionally in 2010, RiverRun will use the soon-to-be-completed a/perture cinema (311 W. 4th Street) in downtown Winston-Salem.
About RiverRun: The RiverRun International Film Festival is a non-profit cultural organization dedicated to the role of cinema as a conduit of powerful ideas and diverse viewpoints. Founded in 1998, RiverRun is a competitive event that annually showcases new films from both established and emerging filmmakers around the world. Each spring, RiverRun screens new narrative, documentary, short, student and animated films, offering both audience and jury prizes in competition categories. The Festival also presents a broad range of special events each year, including high-profile regional premieres of significant films, celebrity tributes, family matinees and classic retrospectives as well as a variety of panel discussions and parties. For more information about the festival, visit
www.riverrunfilm.com.
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